Client
BeMySanta
Year
2024
Services
Overview
A festive gifting campaign that turned a transactional product into a cultural moment. We led creative direction, content production and the full social rollout across India.
The Challenge
Holiday gifting in India is dominated by category cliches and last-minute purchases. BeMySanta needed a campaign that broke through the noise and made buying a gift feel personal again.
Our Solution
We built the campaign around the idea of 'being someone's Santa' — a multi-format storytelling rollout (Reels, hero film, influencer activations, on-pack QR experiences). Personalised landing pages for every gifter let recipients unwrap the message digitally.
Impact
Results
8.2M+ organic impressions in 18 days
Influencer-led UGC contributed 41% of total reach
Site sessions up 5.6× vs pre-campaign baseline
Sell-through up 67% on the featured SKU range