Client
Ekatra
Year
2025
Services
About
Curated multi-designer luxury ethnic-wear platform (lehengas, sarees, anarkalis, menswear) selling to shoppers in India and the UAE.
The Challenge
Ekatra needed to unify dozens of independent luxury designers under one premium brand experience, sell high-ticket ethnic wear (₹30K–₹1.6L+) purely online without touch-and-feel, and speak credibly to two very different audiences.
Our Solution
We led end-to-end branding, website, social media, and advertising for Ekatra, unifying its luxury multi-designer catalog into one cohesive, trust-building brand experience for Indian and UAE shoppers.
Impact
Results
Noticeable jump in website traffic and session time following the rebrand and relaunch
Strong growth in Instagram/Facebook engagement across festive campaigns
Improved ad-spend ROAS after splitting creative and targeting by region
Higher average order value, driven by stronger trust in the high-ticket categories