Client
WindSong Properties
Year
2024
Services
Overview
A premium real estate launch needing brand identity, sales-ready collateral and a digital experience that matches the asset class. We delivered the full system end-to-end.
The Challenge
Luxury property buyers don't tolerate generic builder marketing. The brand and the digital experience had to communicate craft, exclusivity and confidence from the first scroll.
Our Solution
We built the identity (logo, type system, palette, motion language), the marketing site (single-page cinematic experience with scroll-driven storytelling), and the launch campaign across digital and OOH. Lead-quality scoring integrated into the sales CRM.
Impact
Results
Sold-out launch phase within 11 weeks of go-live
Average lead quality score 2.4× builder benchmark
Site avg. dwell time of 4m12s vs category benchmark 1m08s
Direct enquiries up 3× post brand launch