Client
Hamari Asha Foundation
Year
2023
Services
Overview
Hamari Asha is a social enterprise making handcrafted candles. We developed their brand identity and launched their first product line with a focus on the artisans' stories.
The Challenge
As a social enterprise, Hamari Asha needed branding that communicated both premium product quality and their social mission of empowering women artisans.
Our Solution
We created a warm, artisanal brand identity that weaves storytelling into every touchpoint. Packaging features hand-lettered elements and each candle comes with the artisan's story, creating an emotional connection with buyers.
Impact
Results
Successful launch of 8 candle variants
Sold out first production batch in 3 weeks
Featured on social enterprise showcases
Brand story drove 60% of first-time purchases