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BrandingRaman Kant Munjal Foundation2025

HamariAsha

Women-Led Livelihood — Brand, E-Commerce & Community

HamariAsha

Client

Raman Kant Munjal Foundation

Year

2025

Services

Brand IdentityE-CommercePerformance MarketingSocial Media

About

A women-led livelihood and upskilling initiative in India, run by the Raman Kant Munjal Foundation (the corporate social responsibility wing of the Hero Group, founded by the Munjal family).

The Challenge

Building brand credibility for a women-skilling and e-commerce venture from scratch, while bridging online reach with offline community engagement.

Our Solution

We managed the end-to-end ecosystem — delivering a cohesive brand identity, e-commerce website, performance marketing, social media management, and offline exhibitions connecting artisans with customers.

Impact

Results

01

Established a recognizable brand across digital and offline channels

02

Built an e-commerce platform driving sales and artisan onboarding

03

Grew an engaged, targeted social media community

04

Converted digital momentum into offline exhibition sales