Hamper Nama
Client
Bikanervala
Year
2025
Services
Brand PositioningSocial MediaDigital MarketingEvents & Creators
About
Specialized gifting initiative and premium division by the iconic Indian sweets and snacks brand, Bikanervala.
The Challenge
Bikanervala's premium sweet and gifting segment needed a distinct market identity and stronger consumer pull in a crowded, tradition-heavy category.
Our Solution
Launched and managed the premium segment end-to-end, driving brand awareness through an integrated mix of social media, offline events, digital marketing, workshop promotions, and a curated creator ecosystem.
Impact
Results
01
Established a distinct premium identity for the gifting segment
02
Amplified brand reach across digital and offline touchpoints
03
Built an engaged creator network driving authentic advocacy
04
Strengthened consumer engagement and category positioning