Client
Bikanervala
Year
2023–Present
Services
Overview
Working with one of India's most beloved sweets and snacks brands to modernise its digital presence without sacrificing the heritage that built the equity.
The Challenge
Bikanervala had decades of brand equity but a digital presence that didn't match its category leadership. Online discovery, e-commerce conversion, and content discipline all needed an upgrade.
Our Solution
We led a refresh of the social content system (always-on cadence with festive flagship campaigns), rebuilt the e-commerce experience for both gifting and self-purchase journeys, and stood up performance media across Meta and Google to drive online order growth.
Impact
Results
Online orders up 2.8× year-over-year
Social engagement rate up 64%
Festive campaigns delivered 14M+ impressions
E-commerce conversion improved 41% post relaunch