Client
Hero Motocorp
Year
2023–Present
Services
Overview
Ongoing social media management and digital marketing for India's largest two-wheeler manufacturer, covering product launches, campaigns, and community engagement.
The Challenge
Hero Motocorp needed to rejuvenate their social presence to appeal to younger riders while maintaining their legacy audience. Content needed to work across multiple models and regional markets.
Our Solution
We developed a multi-pillar content strategy covering product highlights, lifestyle content, rider community stories, and campaign activations. Each model line has a distinct visual language while staying under the Hero brand umbrella.
Impact
Results
500K+ new social media followers in 12 months
3x increase in social engagement rate
Managed 4 major product launch campaigns
Content strategy adopted across 5 regional markets