Client
Truemeds
Year
2024–Present
Services
Overview
End-to-end digital partner for India's fast-growing online pharmacy. We own the marketing automation, performance media and on-site experience that drives subscription growth.
The Challenge
Truemeds operates in a regulated healthcare category where trust, repeat purchase and cost-per-acquisition all need to move in the right direction simultaneously. Generic D2C playbooks don't transfer.
Our Solution
We built a multi-funnel performance system anchored on first-party data — Meta and Google performance media, server-side tracking, lifecycle automation, and personalised on-site journeys for new vs returning patients. Creative is refreshed weekly against a tested winners library.
Impact
Results
Acquisition cost reduced by 38% over six months
Repeat-purchase rate up 24% via lifecycle automation
Conversion rate on landing pages improved 2.1×
Onboarding funnel completion up 31%