Client
Urban Pital
Year
2025
Services
About
It fuses the traditional Ayurvedic and cultural benefits of cooking, drinking, and decorating with brass, copper, and bronze (kansa) with minimalist, sleek designs suited for modern urban kitchens.
The Challenge
A traditional family-owned business needed to break into direct-to-consumer sales, but lacked the digital infrastructure, brand identity, and marketing muscle to reach modern customers online.
Our Solution
We orchestrated a full-scale D2C transition — repositioning the brand for a contemporary audience, building a conversion-focused website, launching data-driven performance marketing campaigns, and managing an active social media presence to build community and drive sales.
Impact
Results
Successful pivot from traditional retail to a thriving D2C model
A refreshed brand identity aligned with modern consumer expectations
A high-performing website built to convert visitors into customers
Consistent audience growth through targeted marketing and social media