Client
Fixit AI
Year
2025
Services
About
Fixit AI is an AI employee/sales assistant tool built for real estate teams to speed up their sales process, lead handling and follow-ups.
The Challenge
AI-for-real-estate is new, skeptical, and drowning in generic SaaS copy. Fixit AI's real challenge wasn't awareness — it was attention.
Our Solution
Social Pillow led hook development and content strategy across the majority of Fixit AI's client accounts, reframing their AI Employee around real agent pain points and building a repeatable, hook-first content framework to drive attention and engagement.
Impact
Results
Noticeably higher engagement across client content post-implementation
Stronger click-through and response rates on hook-led content vs. previous baseline
Hook-led content rolled out consistently across client accounts under the Fixit AI umbrella
Faster content turnaround thanks to the repeatable strategy framework