Client
JBL India
Year
2024
Services
Overview
A creative campaign for JBL's headphone range that brought the 'Feel The Bass' tagline to life through immersive social media content and creative direction.
The Challenge
JBL wanted to connect with a younger Indian audience beyond product specs. The challenge was making audio equipment feel exciting and culturally relevant on social media.
Our Solution
We developed a 360-degree social media campaign featuring Indian musicians, street culture, and immersive audio experiences. The creative direction blended bold visuals with bass-heavy aesthetics — vibrations, waveforms, and high-energy environments.
Impact
Results
2M+ impressions across social platforms
35% increase in social engagement rate
Campaign content shared by 50+ influencers
15% uplift in online sales during campaign period